| 000 | 01094cam a2200217 4500 | ||
|---|---|---|---|
| 001 | ABS66294 | ||
| 008 | 030103n2002 000 0 eng u | ||
| 035 | _a(Sirsi) u120893 | ||
| 100 | _aRoss, M | ||
| 245 | _aSpreading the word | ||
| 260 | _c2002 | ||
| 490 |
_aRegeneration and Renewal _v4 October 2002, 19-21(2) |
||
| 520 | _aReports on the vital role marketing and public relations play in regeneration schemes. Due to new governmental regeneration schemes, area based initiatives (ABIs), skills are needed in keeping customers at the centre of plans and projects. For example in community renewal projects communications professionals need to ensure stakeholders are working together. In addition marketing is required to change the image of a neighbourhood and promote the value of the project. These skills need to be internalised in regeneration organisations or imported from external PR firms. | ||
| 590 | _aABS | ||
| 650 | _aREGENERATION | ||
| 650 | _aREGENERATION SCHEMES | ||
| 650 | _aPUBLIC RELATIONS | ||
| 650 | _aSTRATEGY | ||
| 690 | _aREGENERATION | ||
| 942 | _n0 | ||
| 999 |
_c71860 _d71860 |
||