000 01130cam a2200241 4500
001 ABS66817
008 030625n2003 000 0 eng u
035 _a(Sirsi) u122746
100 _aNorwood, G.
245 _aOn the market and on the air
260 _c2003
490 _aEstates Gazette
_v(0321) 24 May 2003, 178-179(2)
520 _aLooks at an innovative digital television channel, TheMoveChannel.TV, which will allow estate agents to advertise homes for sale in one-minute slots viewable on Sky Digital from September 2003. Describes how its broadcast day will be divided into 15 one-hour segments and lists on-air advertising rates. Considers the positive marketing advantages of the rolling video format, US experience in this area as well as presenting some not so positive reactions from certain major players in the market.
590 _aABS
650 _aPROPERTY MARKETING
650 _aPROPERTY SALES
650 _aESTATE AGENCY
650 _aTHEMOVECHANNEL.TV
650 _aDIGITAL TV
650 _aTELEVISION
690 _aPROPERTY-RESIDENTIAL PROPERTY-RESIDENTIAL PROPERTY MARKET
942 _n0
999 _c72926
_d72926