| 000 | 00944cam a2200217 4500 | ||
|---|---|---|---|
| 001 | ABS66851 | ||
| 008 | 030702n2003 000 0 eng u | ||
| 035 | _a(Sirsi) u122853 | ||
| 100 | _aHaines, M | ||
| 245 | _aEffective marketing for profit | ||
| 260 | _c2003 | ||
| 490 |
_aFarm Management _v11(8) April 2003, 231-539(5) |
||
| 520 | _aMarketing is about improving profitability by beating the competition to supply a superior product offer. How to achieve this and whether it is indeed worth doing depends upon individual farm management objectives and capability, evaluated by familiar farm management appraisal techniques - supplemented by a strong attention to the competitive dimension. Taken from journal abstract. | ||
| 590 | _aABS | ||
| 650 | _aMARKETING STRATEGY | ||
| 650 | _aFARM BUSINESSES | ||
| 650 | _aAPPRAISAL TECHNIQUES | ||
| 650 | _aFARM DIVERSIFICATION | ||
| 690 | _aRURAL-FARM BUSINESS MANAGEMENT | ||
| 942 | _n0 | ||
| 999 |
_c72978 _d72978 |
||