000 01288cam a2200217 4500
001 ABS67260
008 031124n2003 000 0 eng u
035 _a(Sirsi) u124443
100 _aBarnard, L.
245 _aGet that in print
260 _c2003
490 _aEstates Gazette
_v(0344) 1 November 2003, 158(1)
520 _aDiscusses the launch of the monthly free distribution "Primelocation" magazine with the founder of the residential website Primelocation.com, co-funded by some of the biggest residential agents in the business. The magazine will cover central, west and southwest London, be available only to Primelocation subscribers and undercut its competitors' advertising rates. Springett believes the launch timing to be very good despite falling house sale volumes and low interest rates. The magazine's aim is to raise the brand profile leading to increased visits to the website, rather than to make a profit. Some major market players are concerned about the longer-term viability of the whole Primelocation enterprise.
590 _aABS
650 _aRESIDENTIAL ESTATE AGENCY
650 _aRESIDENTIAL PROPERTY
_96266
650 _aPRIMELOCATION
650 _aPORTALS
690 _aPROPERTY-RESIDENTIAL PROPERTY-RESIDENTIAL PROPERTY MARKET
942 _n0
999 _c73840
_d73840