000 01114cab a2200253 4500
001 ABS67568
008 040305n2004 000 0 eng u
035 _a(Sirsi) u125351
100 _aKaplan, R.
245 _aMeasuring the strategic readiness of intangible assets
260 _c2004
490 _aHarvard Business Review
_v82(2) February 2004, 52-63(11)
520 _aLooks at the difficulties of measuring the value of organisations' intangible assets, such as employees skills, IT systems and company culture. Puts forward the theory that measuring the value of intangible assets involves estimating how closely aligned those assets are to the company's strategy. Presents a strategy map which provides a framework for tracing intangible assets to a company's strategy and performance.
590 _aABS
650 _aINTANGIBLE ASSETS
650 _aORGANISATIONAL CULTURE
650 _aORGANISATIONAL ANALYSIS
650 _aSTRATEGIC PLANNING
650 _aCOMPANY PERFORMANCE
650 _aHUMAN CAPITAL
690 _aMANAGEMENT-BUSINESS MANAGEMENT
700 _aNorton, D.
942 _n0
999 _c74251
_d74251