| 000 | 01184cam a2200241 4500 | ||
|---|---|---|---|
| 001 | X126825 | ||
| 008 | 040715n2004 000 0 eng u | ||
| 035 | _a(Sirsi) u126801 | ||
| 100 | _aTasso, K. | ||
| 245 | _aWinning strategies | ||
| 260 | _c2004 | ||
| 490 |
_aEstates Gazette _v(0427) 3 July 2004, 117(1) |
||
| 520 | _aReputation and relationships were the key themes of papers presented at the third Marketforce conference on marketing in professional services. Presentations highlighted the importance of the research reports as a marketing tool, the importance of investing in the long term future by developing relationships with clients, the pros and cons of outsourcing and implications for property advisors, and the importance of branding as a marketing tool. A set of conference papers on CD-ROM can be purchased from Marketforce t +44 (0)20 7608 0541 [email protected]. | ||
| 650 | _aMARKETING | ||
| 650 | _aPROFESSIONAL SERVICES | ||
| 650 | _aRESEARCH REPORTS | ||
| 650 | _aREPUTATION | ||
| 650 | _aBRANDING | ||
| 650 | _aINVESTMENT | ||
| 650 | _aOUTSOURCING | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE | ||
| 942 | _n0 | ||
| 999 |
_c74464 _d74464 |
||