| 000 | 01086cab a2200193 4500 | ||
|---|---|---|---|
| 001 | L129695 | ||
| 008 | 050511n2005 000 0 eng u | ||
| 035 | _a(Sirsi) u129695 | ||
| 041 | _aeng | ||
| 100 | _aDixon, Timothy | ||
| 245 | _aTaking the shopping centre online: new models in e-commerce | ||
| 260 | _c2005 | ||
| 490 |
_aProperty Management _v23(2) 2005, 97-109 (12) |
||
| 520 | _aProvides a brief resume of previous research analysing the impact of e-commerce on retail real estates and examines the marketing role of the internet for shopping centre managers and retail landlords. Highlights the importance of considering online sales within a multi-channel approach to retailing. Identifies two types of shopping centre models: centre-led and brand- or marketing-led. Concludes that use of the internet has become a key part of the retail marketing mix and will affect how landlords structure their retail property to defray potential risks. | ||
| 590 | _aIKA190505 | ||
| 690 | _aPROPERTY-COMMERCIAL PROPERTY-RETAIL PROPERTY | ||
| 700 | _aMarston, Andrew | ||
| 942 | _n0 | ||
| 999 |
_c75218 _d75218 |
||