000			01149cab a2200181 4500
001			L131027
008			050921n2005 000 0 eng u
035			_a(Sirsi) u131027
041	0		_aeng
100	1		_aLees, Chris
245			_aBetter relationships
260			_c2005
490			_aEstates Gazette _v(0537) 17 September 2005, 70-71(2)
520			_aLooks at the implementation of customer relationship management (CRM) systems in the real estate sector. The widespread adoption of CRMs in the late 1990s did not deliver the hoped for financial returns. The systems focused on decreasing the costs of sales, marketing and service rather than on the customer and achieving a complete view of a client's business. Sees CRM as most successful when it pulls in information from across the company, be it financial, human resources or marketing. CRM investment is increasing again by an estimated 10% this year. Advises on developing CRM strategies to identify those business areas that could be improved through a CRM solution.
590			_aIKA270905
690			_aMANAGEMENT-BUSINESS MANAGEMENT-CUSTOMER RELATIONSHIP MANAGEMENT
942			_n0
999			_c75905 _d75905