000 00899cab a2200217 4500
001 ##L132442
008 060208n2006 000 0 eng u
035 _a(Sirsi) u132442
041 0 _aeng
100 1 _aBatham, Matthew
245 0 0 _aEG marketing
260 _c2006
490 0 _aEstates Gazette
_v(0605) 4 February 2006, 115-129(10)
520 _aGroup of articles emphasising the importance of marketing to surveyors and other property professionals: "Out from the crowd" explains the theory of effective campaigning; "In a virtual world" focuses on online marketing; "Image conscious" looks at the key role of branding, and "Market forces" ask to what extent marketing has become part of a surveyor's job.
590 _aIKA140206
690 _aMANAGEMENT-BUSINESS MANAGEMENT
700 1 _aTaylor, Andrew
700 1 _aHigginbottom, Karen
700 1 _aHarris, David
942 _n0
999 _c76443
_d76443