000 01120cab a2200229 4500
001 ##L134788
008 060831n2006 000 0 eng u
035 _a(Sirsi) u134788
041 0 _aeng
100 1 _aMiller, Nigel
245 0 0 _aE-marketing - making it your business
260 _c2006
490 0 _aAgreement
_v13(4) August 2006,32-33(2)
520 _aWarns agents now using Short Message Service messaging to alert prospective tenants of properties new to the market that it like other forms of electronic marketing is heavily regulated. Looks at the impact on e-marketing of the Data Protection Act 1998, the Electronic Commerce (EC Directive) Regulations 2002 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. Offers some practice tips.
590 _aIKA050906
650 2 4 _aDATA PROTECTION ACT 1998
650 2 4 _aELECTRONIC COMMERCE (EC DIRECTIVE) REGULATIONS 2002
650 2 4 _aPRIVACY AND ELECTRONIC COMMUNICATIONS (EC DIRECTIVE) REGULATIONS 2003
651 4 _aUnited Kingdom
_y
690 _aPROPERTY-RESIDENTIAL PROPERTY-RESIDENTIAL PROPERTY AGENCY
942 _n0
999 _c77651
_d77651