| 000 | 00862cab a22001935a 4500 | ||
|---|---|---|---|
| 001 | L141471 | ||
| 008 | 071127e20071107xxk f 000 0 eng d | ||
| 035 | _a(Sirsi) u141471 | ||
| 041 | 0 | _aeng | |
| 100 | 1 | _aWatson, Kathy | |
| 245 | 0 | 0 | _aMarket forces |
| 260 | _c2007 | ||
| 490 | 0 |
_aContract Journal _v440(6650) 7 November 2007, 17-21(3) |
|
| 520 | _aConsiders whether the construction industry is marketing itself effectively to escape being stereotyped. Notes that a key feature of housebuilders' marketing is liaising with stakeholders and that often marketing is not given a high enough priority. Discusses the need to identify customer requirements, conduct a project review, and use researches to transform areas of interest into marketing opportunities. | ||
| 590 | _aKA | ||
| 651 | 4 |
_aUnited Kingdom _y |
|
| 690 | _aBUILT ENVIRONMENT | ||
| 942 | _n0 | ||
| 999 |
_c79500 _d79500 |
||