| 000 | 01014cab a22001935a 4500 | ||
|---|---|---|---|
| 001 | L142004 | ||
| 008 | 080118s2008 xxk f 000 0 eng d | ||
| 035 | _a(Sirsi) u142004 | ||
| 041 | 0 | _aeng | |
| 100 | 1 | _aThurlow, Alan | |
| 245 | 0 | 0 |
_aPromoting your business _bdispelling marketing myths |
| 260 | _c2008 | ||
| 490 |
_aLetting Update Journal _v15(4) January 2008, 22-23(3) |
||
| 520 | _aDiscusses the best ways to define and market a product or service. Suggests ways in which letting agents might better achieve this. Suggests the creation of an image and appropriate use of a website. Covers press relationships and advertising. Discusses other kinds of advertising including letting boards. Suggests other advertising methods. Also covers the opportunities offered by seminars. Discusses planning and budgeting for these factors and what proportion of income might be assigned to them. | ||
| 590 | _aKA | ||
| 651 | 4 | _aInternational | |
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-COMMUNICATION | ||
| 942 | _n0 | ||
| 999 |
_c79699 _d79699 |
||