000			01345cab a22002175a 4500
001			L146703
008			090218e2009 xxk 000 0 eng d
035			_a(Sirsi) u146703
041	0		_aeng
100	1		_aJones, Peter
245	0	0	_aShopping for a new experience
260			_c2009
490			_aTown & Country Planning _v78(1) January 2009, 42-46(5)
520			_aIn this article the authors describe the spread of 'experience retailing' (also mentioned descriptively as 'shopping led entertainment') and discuss the prospects for the spread of retailing linked to additional lifestyle services in branches (for example, in-store product testing, the use of wireless Internet areas and the like). In concluding, the authors state that there is a clear niche for this sort of retailing, where customers are treated as guests and are encouraged to make a real connection with the brands involved. This statement is made with qualifications and they are quick to suggest that there is a limit to the spread of retailer types that can run such operations and that the costs need to be considered as they are very different from traditional business models.
590			_aKA
651		4	_aUnited Kingdom _y
690			_aPROPERTY-COMMERCIAL PROPERTY-RETAIL PROPERTY
700	1		_aComfort, Daphne
700	1		_aHillier, David
942			_n0
999			_c81256 _d81256