| 000 | 00938cab a22001935a 4500 | ||
|---|---|---|---|
| 001 | L156564 | ||
| 008 | 120611e2012 xxk 000 0 eng d | ||
| 035 | _a(Sirsi) u156564 | ||
| 041 | 0 | _aeng | |
| 110 | 2 |
_aSpybey, Kat _96085 |
|
| 245 | 0 | 0 | _aI'm with the brand... |
| 260 | _c2012 | ||
| 490 | 0 |
_aProperty Week _v78(22) 1 June 2012, 32-34(2) |
|
| 520 | _aShopping centre landlords are focusing on corporate branding to leverage their profiles and compete with the Westfield effect - up to 60m shoppers expected in 2012 to the two London sites with a spend of £2bn. Presents Yellowdoor's Peter Cross's tips for branding. Retailers are already implementing digital technologies to promote their brands to consumers both in-store and via e-retailing. Shopping centre landlords need to follow the lead of retail tenants to remain competitive. | ||
| 590 | _aKA | ||
| 651 | 4 | _aEngland | |
| 690 |
_aCommercial property _96227 |
||
| 942 | _n0 | ||
| 999 |
_c84081 _d84081 |
||