000 00745cab a22002175a 4500
001 L159039
008 130731e2015 xxk 000 0 eng d
035 _a(Sirsi) u159039
041 0 _aeng
100 1 _aGardiner, Joey
245 0 0 _aName dropping
490 _aBuilding
_v(281) 18 September 2015, 22-23(2)
520 _aIn the week that the EC Harris name was dropped as part of Arcadis' global rebrand, Building looks at why the historic names are disappearing from construction and discussed whether the benefits of rebranding outweigh the risks.
590 _aKA
650 2 4 _aBRAND IDENTITY
650 2 4 _aBRAND NAMES
650 2 4 _aBRAND DECISIONS
651 4 _aUnited Kingdom
690 _aBusiness and management
942 _n0
999 _c84785
_d84785