000			01386cgm a2200313 4500
008			090401t1998 xxu||||| |||| 00| 0 eng d
020			_a1899769323
035			_a(Sirsi) u86804
041			_aeng
050			_a658.8 _c18
100			_aMontague, Clare
245			_aMarketing the small professional practice _bCPD study pack.
260			_aReading _bCollege of Estate Management _c1998
300			_av, 29p. _c30cm. + 1 audio cassette (ca. 60 min.)
350			_a47.50
490			_aCollege of Estate Management CPD Study Pack
520			_aAims to provide a basic understanding of how important sucessful marketing is to the small professional practice and how to initiate the marketing process within the practice. Demonstrates how to develop a structured and cohesive marketing plan as well as how to understand and evaluate client needs and establish good client relations. Includes the Owlion audio tape entitled "Marketing the small practice"(J93135) which is available to borrow seperately.
650			_aADVERTISING
650			_aABOUT RICS-RICS MEMBERS
650			_aCLIENT RELATIONS
650			_aMARKET RESEARCH
650			_aMARKETING
650			_aSMALL BUSINESSES
650			_aSMALL PRACTICES
690			_aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
710			_aCollege of Estate Management _9400
942			_n0
948			_c15/06/1998
999			_c85366 _d85366