| 000 | 00975cam a2200241 4500 | ||
|---|---|---|---|
| 008 | 090401t1994 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0852589875 | ||
| 035 | _a(Sirsi) u52831 | ||
| 041 | _aeng | ||
| 050 | _a658.8 | ||
| 100 | _aLinton, Ian | ||
| 245 | _aEffective marketing for professional practices. | ||
| 260 |
_aLondon _bGee Publishing Ltd. _c1994 |
||
| 300 | _axiii,212p. ; 21cm. | ||
| 350 | _a65 | ||
| 520 | _aA practical guide which presents an overview of current professional services marketing, including planning and implementing a competitive marketing strategy, identifying areas where effective marketing is essential, understanding the changing issues facing professional practices and assessing opportunities for improving performance. | ||
| 650 | _aPROFESSIONAL PRACTICES | ||
| 650 | _aPROFESSIONAL SERVICES | ||
| 650 | _aPROFESSIONS | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE | ||
| 942 | _n0 | ||
| 948 | _c04/03/1997 | ||
| 999 |
_c93177 _d93177 |
||