000 00959cab a2200253 4500
001 ABS50920
008 090401t1994 xxu||||| |||| 00| 0 eng d
035 _a(Sirsi) u1671
041 _aeng
100 _aPheng, L.S.
245 2 _aA survey of the important attributes for marketing
260 _c1994
350 _a0
490 _aProperty Management
_v12(2) 1994, 22-27(6)
520 _aExamines the factors which motivate developers to appoint marketing agents, and assesses the attributes of developers and of real estate agency firms in the selection of marketing agents. Looks at implications for real estate firms in relation to the needs and expectations of developers in Singapore.
650 _aESTATE AGENTS
650 _aPROPERTY MARKETING
650 _aSINGAPORE
690 _aOVERSEAS-REST OF THE WORLD
690 _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
700 _aHoe, K.S.
942 _n0
948 _c04/03/1997
999 _c953
_d953