000 00900cam a2200241 4500
008 090401t1997 xxu||||| |||| 00| 0 eng d
020 _a0728202778
035 _a(Sirsi) u77513
041 _aeng
050 _a658.80933
100 _aNewman, Martin
245 _aMarketing in commercial property.
260 _aLondon
_bEstates Gazette
_c1997
300 _axii,185p. : ill. ; 24cm.
350 _a27.5
520 _aExamines the concept of marketing, examining its relevance within the commercial property sector. Using case studies, this book provides examples of good marketing practice, addessing such issues as market research, communication and assessment. Includes foreword by Christopher Jonas.
650 _aPROPERTY-COMMERCIAL PROPERTY
650 _aMARKETING
650 _aPROPERTY MARKETING
690 _aPROPERTY-COMMERCIAL PROPERTY
942 _n0
948 _c03/04/1997
999 _c96318
_d96318