000 00875cam a2200277 4500
001 E86445
008 090401t1998 xxu||||| |||| 00| 0 eng d
020 _a0333692780
035 _a(Sirsi) u80860
041 _aeng
050 _a658.80969
100 _aPettinger, Richard
245 _aConstruction marketing: strategies for success.
260 _aBasingstoke
_bMacMillan
_c1998
300 _axiii,247p. ; 24cm.
350 _a17.99
490 _aMacmillan Building and Surveying Series
520 _aThe book, which is aimed at students, covers all aspects of marketing principles, skills and knowledge,including strategy, marketing campaigns, product and price.
650 _aCONSTRUCTION INDUSTRY
650 _aCONSTRUCTION MANAGERS
650 _aMARKETING
650 _aPROMOTION
690 _aBUILT ENVIRONMENT
942 _n0
948 _c12/09/1997
999 _c96639
_d96639