| 000 | 00862cam a2200253 4500 | ||
|---|---|---|---|
| 008 | 090401t2000 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0632049871 | ||
| 035 | _a(Sirsi) u99492 | ||
| 041 | _aeng | ||
| 050 | _a658.80969 | ||
| 100 | _aSmyth, Hedley J | ||
| 245 | _aMarketing and selling construction services. | ||
| 260 |
_aOxford _bBlackwell Science _c2000 |
||
| 300 | _ax, 406p. ; 25cm. | ||
| 350 | _a39.50 | ||
| 520 | _aThis book introduces selling techniques tailored to the needs of construction, evaluating competing approaches to marketing and related sales theory. It also demonstrates the effect of these on organisational structures and processes. | ||
| 650 | _aMARKETING | ||
| 650 | _aSELLING | ||
| 650 | _aPROMOTION | ||
| 650 | _aCUSTOMER SERVICES | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT | ||
| 942 | _n0 | ||
| 948 | _c23/07/1998 | ||
| 999 |
_c99360 _d99360 |
||