Image from Google Jackets

Innovation and entrepreneurship practices and principles

By: Language: English Publication details: London Elsevier Science & Technology 2007Edition: Rev. edDescription: xvi, 253p. 24cmISBN:
  • 9780750685085
Subject(s): LOC classification:
  • 658 $2 18
Partial contents:
The practice of innovation -- The practice of entrepreneurship -- Entrepreneurial strategies
Summary: Classic book on successful management theory by one of the world's leading authorities on the subject. Examines the practice of innovation, analysing market and industry structure, perceptions, demographics, knowledge and perception and how to use these sources to drive innovation. Addresses entrepreneurial management and strategies, addressing service institutions and ecological niches.
Holdings
Item type Current library Call number Copy number Status Barcode
Book London Books 658 DRU (Browse shelf(Opens below)) 1 Available 30072530

The practice of innovation -- The practice of entrepreneurship -- Entrepreneurial strategies

Classic book on successful management theory by one of the world's leading authorities on the subject. Examines the practice of innovation, analysing market and industry structure, perceptions, demographics, knowledge and perception and how to use these sources to drive innovation. Addresses entrepreneurial management and strategies, addressing service institutions and ecological niches.