Property in a global-risk society: towards marketing research in the office sector
Language: English Series: Urban Studies ; 34(1) 1997, 125-140(16)Publication details: 1997Subject(s): Summary: Suggests that the property market is subject to risk from wide cultural, technical and commercial shifts. Argues that property research needs to have a more occupier-focussed marketing approach that is sensitive to the dynamics of a `risk society`. Provides a detailed account of such an approach, which aims to provide opportunity for improved efficiency in the supply market through an analysis of demand. References.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS56561 (Browse shelf(Opens below)) | 1 | Available | 24541-1001 |
Suggests that the property market is subject to risk from wide cultural, technical and commercial shifts. Argues that property research needs to have a more occupier-focussed marketing approach that is sensitive to the dynamics of a `risk society`. Provides a detailed account of such an approach, which aims to provide opportunity for improved efficiency in the supply market through an analysis of demand. References.