Image from Google Jackets

Effective marketing for professional practices.

By: Language: English Publication details: London Gee Publishing Ltd. 1994Description: xiii,212p. ; 21cmISBN:
  • 0852589875
Subject(s): LOC classification:
  • 658.8
Summary: A practical guide which presents an overview of current professional services marketing, including planning and implementing a competitive marketing strategy, identifying areas where effective marketing is essential, understanding the changing issues facing professional practices and assessing opportunities for improving performance.
Holdings
Item type Current library Call number Copy number Status Barcode
Book London Books 658.8 (Browse shelf(Opens below)) 1 Available 30044747

A practical guide which presents an overview of current professional services marketing, including planning and implementing a competitive marketing strategy, identifying areas where effective marketing is essential, understanding the changing issues facing professional practices and assessing opportunities for improving performance.