A survey of the important attributes for marketing
Language: English Series: Property Management ; 12(2) 1994, 22-27(6)Publication details: 1994Subject(s): Summary: Examines the factors which motivate developers to appoint marketing agents, and assesses the attributes of developers and of real estate agency firms in the selection of marketing agents. Looks at implications for real estate firms in relation to the needs and expectations of developers in Singapore.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS50920 (Browse shelf(Opens below)) | 1 | Available | 1671-1001 |
Examines the factors which motivate developers to appoint marketing agents, and assesses the attributes of developers and of real estate agency firms in the selection of marketing agents. Looks at implications for real estate firms in relation to the needs and expectations of developers in Singapore.