Understanding statistics and market research data
Mort, David
Understanding statistics and market research data - London Europa Publications Ltd 2003 - 173p. 24cm.
Published statistics, market surveys and market research data are increasingly being used by staff in business and industry. This guide aims to aid effective use of such data. Offers an introduction to: the key sources of published statistics; the main economic, business and socio-demographic indicators; the classifications forming the framework for published statistics; the terminologies and concepts used in published statistics and market research.
0851424597
STATISTICAL DATA
MARKET SURVEYS
MARKET RESEARCH
BUSINESS SKILLS
001.422
Understanding statistics and market research data - London Europa Publications Ltd 2003 - 173p. 24cm.
Published statistics, market surveys and market research data are increasingly being used by staff in business and industry. This guide aims to aid effective use of such data. Offers an introduction to: the key sources of published statistics; the main economic, business and socio-demographic indicators; the classifications forming the framework for published statistics; the terminologies and concepts used in published statistics and market research.
0851424597
STATISTICAL DATA
MARKET SURVEYS
MARKET RESEARCH
BUSINESS SKILLS
001.422