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Understanding statistics and market research data

By: Language: eng. Publication details: London Europa Publications Ltd 2003Description: 173p. 24cmISBN:
  • 0851424597
Subject(s): LOC classification:
  • 001.422
Summary: Published statistics, market surveys and market research data are increasingly being used by staff in business and industry. This guide aims to aid effective use of such data. Offers an introduction to: the key sources of published statistics; the main economic, business and socio-demographic indicators; the classifications forming the framework for published statistics; the terminologies and concepts used in published statistics and market research.
Holdings
Item type Current library Call number Copy number Status Barcode
Book London Books 001.422 MOR (Browse shelf(Opens below)) 1 Available 30068506

Published statistics, market surveys and market research data are increasingly being used by staff in business and industry. This guide aims to aid effective use of such data. Offers an introduction to: the key sources of published statistics; the main economic, business and socio-demographic indicators; the classifications forming the framework for published statistics; the terminologies and concepts used in published statistics and market research.

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