Project marketing: beyond competitive bidding
Cova, B.
Project marketing: beyond competitive bidding - Chichester, West Sussex Wiley 2002 - x,223p. 25cm.
Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with the marketing of large and complex projects such as the construction of buildings and power stations. This text provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 illustrative short cases drawn from a variety of industries.
0471486647
MARKETING
PROJECT MARKETING
COMPETITIVE BIDDING
BUILT ENVIRONMENT-BUILDING CONTRACT FORMS
CONSTRUCTION MANAGEMENT
658.404
Project marketing: beyond competitive bidding - Chichester, West Sussex Wiley 2002 - x,223p. 25cm.
Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with the marketing of large and complex projects such as the construction of buildings and power stations. This text provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 illustrative short cases drawn from a variety of industries.
0471486647
MARKETING
PROJECT MARKETING
COMPETITIVE BIDDING
BUILT ENVIRONMENT-BUILDING CONTRACT FORMS
CONSTRUCTION MANAGEMENT
658.404