Marketing and selling professional services
Forsyth, Patrick
Marketing and selling professional services practical approaches to practice development - 3rd ed. - London Kogan 2003 - xxiv, 311p. 24cm.
This revised edition addresses how to approach marketing and selling: how to view the necessity for it, create a marketing culture to cope with it, and then to follow through with professional personal selling. Includes a blueprint for marketing success; marketing planning; planning promotional activity; the promotional mix; promotion by post; making personal selling acceptable; and client development. Supersedes first edition (ISBN 074941880X)
0749440902
PROFESSIONAL SERVICES
MARKETING PLANS
MARKETING STRATEGY
658.8
Marketing and selling professional services practical approaches to practice development - 3rd ed. - London Kogan 2003 - xxiv, 311p. 24cm.
This revised edition addresses how to approach marketing and selling: how to view the necessity for it, create a marketing culture to cope with it, and then to follow through with professional personal selling. Includes a blueprint for marketing success; marketing planning; planning promotional activity; the promotional mix; promotion by post; making personal selling acceptable; and client development. Supersedes first edition (ISBN 074941880X)
0749440902
PROFESSIONAL SERVICES
MARKETING PLANS
MARKETING STRATEGY
658.8