Marketing and selling professional services (Record no. 103219)

MARC details
000 -LEADER
fixed length control field 01119cam a2200253 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031121n2003 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749440902
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u124402
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8
-- 18
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Forsyth, Patrick
245 ## - TITLE STATEMENT
Title Marketing and selling professional services
Remainder of title practical approaches to practice development
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 311p.
Dimensions 24cm.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 30
520 ## - SUMMARY, ETC.
Summary, etc. This revised edition addresses how to approach marketing and selling: how to view the necessity for it, create a marketing culture to cope with it, and then to follow through with professional personal selling. Includes a blueprint for marketing success; marketing planning; planning promotional activity; the promotional mix; promotion by post; making personal selling acceptable; and client development.
520 ## - SUMMARY, ETC.
Summary, etc. Supersedes first edition (ISBN 074941880X)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROFESSIONAL SERVICES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING PLANS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING STRATEGY
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     London London Books 19/12/2003 26.49 23 658.8 FOR 30068928 06/08/2019 17/08/2009 1 26.49 06/08/2019 Book