Media relations in property
Norwood, Graham
Media relations in property - London EG Books 2006 - xiv, 223p 22cm
Media relations why is it important ? -- PR structures for property organisations -- What journalists want and how you can provide it -- Reactive PR direct contact with journalists -- Proactive PR promoting your key messages -- Measuring effectiveness and results -- Useful information sources.
This practical and comprehensive book aims to demystify the art of public relations. Topics covered include the strategic aims and benefits of good media relations, promoting good media relations practice throughout an organisation, an overview of property opportunities across the UK media, understanding journalists and their requirements, how to work with the media, developing a media relations plan, how to hire in-house PR professionals and consultants, and the cost of media relations programmes. Contains case studies and comments from media and property professionals.
0728204916
659.29332 $2 22
Media relations in property - London EG Books 2006 - xiv, 223p 22cm
Media relations why is it important ? -- PR structures for property organisations -- What journalists want and how you can provide it -- Reactive PR direct contact with journalists -- Proactive PR promoting your key messages -- Measuring effectiveness and results -- Useful information sources.
This practical and comprehensive book aims to demystify the art of public relations. Topics covered include the strategic aims and benefits of good media relations, promoting good media relations practice throughout an organisation, an overview of property opportunities across the UK media, understanding journalists and their requirements, how to work with the media, developing a media relations plan, how to hire in-house PR professionals and consultants, and the cost of media relations programmes. Contains case studies and comments from media and property professionals.
0728204916
659.29332 $2 22