Media relations in property (Record no. 105220)

MARC details
000 -LEADER
fixed length control field 01465cam a2200253 4500
001 - CONTROL NUMBER
control field ##L132726
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060303n2006 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0728204916
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u132726
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number 659.29332 $2 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Norwood, Graham
245 00 - TITLE STATEMENT
Title Media relations in property
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. EG Books
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 223p
Dimensions 22cm
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 20
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Media relations why is it important ? -- PR structures for property organisations -- What journalists want and how you can provide it -- Reactive PR direct contact with journalists -- Proactive PR promoting your key messages -- Measuring effectiveness and results -- Useful information sources.
520 ## - SUMMARY, ETC.
Summary, etc. This practical and comprehensive book aims to demystify the art of public relations. Topics covered include the strategic aims and benefits of good media relations, promoting good media relations practice throughout an organisation, an overview of property opportunities across the UK media, understanding journalists and their requirements, how to work with the media, developing a media relations plan, how to hire in-house PR professionals and consultants, and the cost of media relations programmes. Contains case studies and comments from media and property professionals.
590 ## - LOCAL NOTE (RLIN)
Local note IKA140306
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT-COMMUNICATION
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tasso, Kim
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Books 10/03/2006 2 659.29332 NOR 30072876 03/04/2024 24/05/2006 1 06/08/2019 Book