Effective press relations for the built environment a practical guide
Elias, Helen
Effective press relations for the built environment a practical guide - London Taylor and Francis 2007 - xiv, 186p. ill. 25cm.
The organised reputation -- Target audiences -- Teamwork -- Making information into news -- Writing a press release -- Getting the news out there -- Image conscious: photographs, drawings and visualisations as effective PR tools -- Press response -- Giving a press interview -- Events for the press -- Crisis management -- Use a PR firm or do it yourself? -- Measurement -- Case studies -- Appendices
Explains how to create opportunities for press cover for projects and companies across the built environment. Looks at how to set up press plans for firms and for individual projects, and how to actively foster reputation through publication in the construction, engineering and architectural press.
0415348676 9780415348676
United Kingdom--
659.2969 $2 22
Effective press relations for the built environment a practical guide - London Taylor and Francis 2007 - xiv, 186p. ill. 25cm.
The organised reputation -- Target audiences -- Teamwork -- Making information into news -- Writing a press release -- Getting the news out there -- Image conscious: photographs, drawings and visualisations as effective PR tools -- Press response -- Giving a press interview -- Events for the press -- Crisis management -- Use a PR firm or do it yourself? -- Measurement -- Case studies -- Appendices
Explains how to create opportunities for press cover for projects and companies across the built environment. Looks at how to set up press plans for firms and for individual projects, and how to actively foster reputation through publication in the construction, engineering and architectural press.
0415348676 9780415348676
United Kingdom--
659.2969 $2 22