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Marketing benchmarking in professional firms

Pavan, M

Marketing benchmarking in professional firms - 1996 - Professional Practice Management 14(4) April 1996, 50-52(3) .

Discusses the benefits of using benchmarking to judge the success or failure of a professional firm`s marketing initiatives.

Subjects--Topical Terms:
BENCHMARKING
MANAGEMENT TECHNIQUES
MARKETING STRATEGY
PERFORMANCE MEASUREMENT

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