Marketing benchmarking in professional firms
Language: English Series: Professional Practice Management ; 14(4) April 1996, 50-52(3)Publication details: 1996Subject(s): Summary: Discusses the benefits of using benchmarking to judge the success or failure of a professional firm`s marketing initiatives.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS55410 (Browse shelf(Opens below)) | 1 | Available | 16244-1001 |
Discusses the benefits of using benchmarking to judge the success or failure of a professional firm`s marketing initiatives.