Marketing and selling professional services in architecture and construction [electronic resource]
Sawczuk, Basil
Marketing and selling professional services in architecture and construction [electronic resource] - Oxford Wiley-Blackwell 2009 - eBook
This eBbook on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, this eBook sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.
9781444309850
EBOOK
ENGLAND AND WALES
720.688
Marketing and selling professional services in architecture and construction [electronic resource] - Oxford Wiley-Blackwell 2009 - eBook
This eBbook on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, this eBook sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.
9781444309850
EBOOK
ENGLAND AND WALES
720.688