Fast Second
Markides, Constantinos C.
Fast Second how smart companies bypass radical innovation to enter and dominate new markets - San Francisco Jossey-Bass 2005. - vii,200 p. 24 cm.
Spotting the real innovators -- Where do radical innovations comes from? -- From new technologies to new markets -- Colonists and consolidators -- From Colonization to Consolidation -- Racing to be second: when to enter new markets -- The changing basis of competition -- Creating the markets of the twenty- first century.
This book offers advice for organisations that aspire to create or conquer new markets. Aspects explored are how radical innovation creates new to the world markets; what the structual characteristics of early markets are and the implications for prospective new entrants; how established firms can enter these markets and when is the right time to make their move and how to position one's company in markets that are being consolidated.
9780787971540
Management
658.5 $2 18
Fast Second how smart companies bypass radical innovation to enter and dominate new markets - San Francisco Jossey-Bass 2005. - vii,200 p. 24 cm.
Spotting the real innovators -- Where do radical innovations comes from? -- From new technologies to new markets -- Colonists and consolidators -- From Colonization to Consolidation -- Racing to be second: when to enter new markets -- The changing basis of competition -- Creating the markets of the twenty- first century.
This book offers advice for organisations that aspire to create or conquer new markets. Aspects explored are how radical innovation creates new to the world markets; what the structual characteristics of early markets are and the implications for prospective new entrants; how established firms can enter these markets and when is the right time to make their move and how to position one's company in markets that are being consolidated.
9780787971540
Management
658.5 $2 18