Spotting the real innovators -- Where do radical innovations comes from? -- From new technologies to new markets -- Colonists and consolidators -- From Colonization to Consolidation -- Racing to be second: when to enter new markets -- The changing basis of competition -- Creating the markets of the twenty- first century.

This book offers advice for organisations that aspire to create or conquer new markets. Aspects explored are how radical innovation creates new to the world markets; what the structual characteristics of early markets are and the implications for prospective new entrants; how established firms can enter these markets and when is the right time to make their move and how to position one's company in markets that are being consolidated.