The loyalty effect
Reichheld, Frederick F.
The loyalty effect the hidden force behind growth, profits, and lasting value - Boston Harvard Business School Press 2001. - xviii, 323 p. ill. 24 cm.
Loyalty and value -- The economics of customer loyalty -- The right customers -- The right employees -- Productivity -- The right investors -- In search of failure -- The right measures -- Transforming the value propositions -- Partnerships for change -- Getting started: the path toward zero defections.
Explores the resaons for loyalty to a business and the benefits that maintaing it can bring.
9781578516872
658.4 $2 18
The loyalty effect the hidden force behind growth, profits, and lasting value - Boston Harvard Business School Press 2001. - xviii, 323 p. ill. 24 cm.
Loyalty and value -- The economics of customer loyalty -- The right customers -- The right employees -- Productivity -- The right investors -- In search of failure -- The right measures -- Transforming the value propositions -- Partnerships for change -- Getting started: the path toward zero defections.
Explores the resaons for loyalty to a business and the benefits that maintaing it can bring.
9781578516872
658.4 $2 18