Managing the customer experience turning customers into advocates
Smith Shaun
Managing the customer experience turning customers into advocates - London Prentice Hall 2002. - xvi, 254 p. ill. 24 cm.
Introduction -- The age of experience -- Beyond satisfaction -- Loyalty by design -- A new brand of leadership -- Creating triad power -- People first -- The branded sales experience -- Putting the 'e' in experience -- The branded product experience -- Keeping the edge -- Putting it all together -- Loyalty by design in practice.
This book explains how to follow the examples of great companies that are already benfiting from the effects of customer advocates.
9780273661955
ENGLAND AND WALES
658.8 $2 18
Managing the customer experience turning customers into advocates - London Prentice Hall 2002. - xvi, 254 p. ill. 24 cm.
Introduction -- The age of experience -- Beyond satisfaction -- Loyalty by design -- A new brand of leadership -- Creating triad power -- People first -- The branded sales experience -- Putting the 'e' in experience -- The branded product experience -- Keeping the edge -- Putting it all together -- Loyalty by design in practice.
This book explains how to follow the examples of great companies that are already benfiting from the effects of customer advocates.
9780273661955
ENGLAND AND WALES
658.8 $2 18