Managing the customer experience (Record no. 114350)

MARC details
000 -LEADER
fixed length control field 01058cam a22002295a 4500
001 - CONTROL NUMBER
control field L156658
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120618s2002 xxk f 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273661955
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u156658
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8 $2 18
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith Shaun
245 00 - TITLE STATEMENT
Title Managing the customer experience
Remainder of title turning customers into advocates
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 254 p.
Other physical details ill.
Dimensions 24 cm.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- The age of experience -- Beyond satisfaction -- Loyalty by design -- A new brand of leadership -- Creating triad power -- People first -- The branded sales experience -- Putting the 'e' in experience -- The branded product experience -- Keeping the edge -- Putting it all together -- Loyalty by design in practice.
520 ## - SUMMARY, ETC.
Summary, etc. This book explains how to follow the examples of great companies that are already benfiting from the effects of customer advocates.
651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name ENGLAND AND WALES
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business and management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wheeler, Joe
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0

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