Influence

Cialdini, Robert B.

Influence the psychology of peruasion - New York Quill 2007 - 302 p. ill. 24 cm

Weapons of Influence -- Reciprocation: the old give and take .. and take -- Commitment and consistency:Hobgoblins of the Mind -- Social proof: truths are us -- Liking: the family thief -- Authority: directed deference -- Scarcity: the rule of the few

Learn the art of persuasion with six universal principles and learn how to defend yourself against them.

9780061241895


ENGLAND AND WALES

153.852 $2 18