Project management [electronic resource] service marketing
Zulch, Benita
Project management service marketing [electronic resource] - London RICS 2013 - COBRA 2013 .
A paper presented at the COBRA Conference in New Delhi on 10-12 September 2013. Tries to prove that marketing of services, as opposed to physical products, poses some unique challenges for project managers. Shows fluctuations in the quality of services delivered, difficulty in assessing quality services, absence of advice, and comparing services and service providers, are common issues between parties involved on a project.
9781783210305
CONSTRUCTION AND BUILDING RESEARCH CONFERENCE (COBRA)
MARKETING
SERVICE DELIVERY
MARKETING STRATEGY
United Kingdom
Project management service marketing [electronic resource] - London RICS 2013 - COBRA 2013 .
A paper presented at the COBRA Conference in New Delhi on 10-12 September 2013. Tries to prove that marketing of services, as opposed to physical products, poses some unique challenges for project managers. Shows fluctuations in the quality of services delivered, difficulty in assessing quality services, absence of advice, and comparing services and service providers, are common issues between parties involved on a project.
9781783210305
CONSTRUCTION AND BUILDING RESEARCH CONFERENCE (COBRA)
MARKETING
SERVICE DELIVERY
MARKETING STRATEGY
United Kingdom