Property marketing: research, PR, advertising, promotions
Property marketing: research, PR, advertising, promotions
- 1988
- Chartered Surveyor Weekly 24(4) 28 July 1988, 33-54(7) .
This special report on the marketing of property outlines the basic principles of public relations and illustrates its importance in property marketing by describing how a property company successfully used a PR consultant to find tenants for a hard to let office building. Explains why chartered surveyors should set up their own marketing departments and looks at a two-year diploma course in business management and marketing for surveyors now being run at the College of Estate Management . Identifies some of the the do`s and don`t`s of successful PR and considers the importance of research in marketing.
COMMERCIAL
This special report on the marketing of property outlines the basic principles of public relations and illustrates its importance in property marketing by describing how a property company successfully used a PR consultant to find tenants for a hard to let office building. Explains why chartered surveyors should set up their own marketing departments and looks at a two-year diploma course in business management and marketing for surveyors now being run at the College of Estate Management . Identifies some of the the do`s and don`t`s of successful PR and considers the importance of research in marketing.
COMMERCIAL