Property marketing: research, PR, advertising, promotions (Record no. 11564)

MARC details
000 -LEADER
fixed length control field 01106cab a2200193 4500
001 - CONTROL NUMBER
control field ABS39552
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090401t1988 xxu||||| |||| 00| 0 eng d
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u17429
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
245 ## - TITLE STATEMENT
Title Property marketing: research, PR, advertising, promotions
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1988
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0
490 ## - SERIES STATEMENT
Series statement Chartered Surveyor Weekly
Volume/sequential designation 24(4) 28 July 1988, 33-54(7)
520 ## - SUMMARY, ETC.
Summary, etc. This special report on the marketing of property outlines the basic principles of public relations and illustrates its importance in property marketing by describing how a property company successfully used a PR consultant to find tenants for a hard to let office building. Explains why chartered surveyors should set up their own marketing departments and looks at a two-year diploma course in business management and marketing for surveyors now being run at the College of Estate Management . Identifies some of the the do`s and don`t`s of successful PR and considers the importance of research in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMMERCIAL
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element PROPERTY LAW AND PRACTICE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
c (OCLC) 04/03/1997
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 14/09/1999   ABS39552 17429-1001 06/08/2019 1 06/08/2019 Journal article