Business strategy will promote City
Business strategy will promote City
- 1995
- Financial Times 2 February 1995, 10(1) .
The Corporation of London has established a marketing team to implement a new strategy of promoting the City as a `brand name` to compete with rival Frankfurt and Paris and to draw a broader range industries to supplement the financial sector.
CITY OF LONDON
COMPETITION
FINANCIAL CENTRES
PROMOTION
The Corporation of London has established a marketing team to implement a new strategy of promoting the City as a `brand name` to compete with rival Frankfurt and Paris and to draw a broader range industries to supplement the financial sector.
CITY OF LONDON
COMPETITION
FINANCIAL CENTRES
PROMOTION