Business strategy will promote City
Language: English Series: Financial Times ; 2 February 1995, 10(1)Publication details: 1995Subject(s): Summary: The Corporation of London has established a marketing team to implement a new strategy of promoting the City as a `brand name` to compete with rival Frankfurt and Paris and to draw a broader range industries to supplement the financial sector.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| News article | London News article | WB3105-11 (Browse shelf(Opens below)) | 1 | Available | 19356-1001 |
The Corporation of London has established a marketing team to implement a new strategy of promoting the City as a `brand name` to compete with rival Frankfurt and Paris and to draw a broader range industries to supplement the financial sector.