Marketing
Marketing
- 1989
- Estates Times (982) 17 February 1989, 15-24(9) .
In this Estates Times survey on the marketing of commercial property the MD`s of marketing companies give their views on the commercial property agent and his attitude to the selling process. Standards among today`s agents are generally criticised, with exceptions among the larger firms of chartered surveyors . Outlines a successful marketing strategy and gives details of a post-graduate diploma course commissioned by the RICS for surveyors. Developers, Speyhawk explain their approach to marketing and the article concludes with a review of the importance of allocating a sufficient budget to marketing.
BROADGATE
In this Estates Times survey on the marketing of commercial property the MD`s of marketing companies give their views on the commercial property agent and his attitude to the selling process. Standards among today`s agents are generally criticised, with exceptions among the larger firms of chartered surveyors . Outlines a successful marketing strategy and gives details of a post-graduate diploma course commissioned by the RICS for surveyors. Developers, Speyhawk explain their approach to marketing and the article concludes with a review of the importance of allocating a sufficient budget to marketing.
BROADGATE