MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01047cab a2200193 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ABS40402 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090401t1989 xxu||||| |||| 00| 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Sirsi) u23570 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
1989 |
| 350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] |
|---|
| Price |
0 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Estates Times |
| Volume/sequential designation |
(982) 17 February 1989, 15-24(9) |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In this Estates Times survey on the marketing of commercial property the MD`s of marketing companies give their views on the commercial property agent and his attitude to the selling process. Standards among today`s agents are generally criticised, with exceptions among the larger firms of chartered surveyors . Outlines a successful marketing strategy and gives details of a post-graduate diploma course commissioned by the RICS for surveyors. Developers, Speyhawk explain their approach to marketing and the article concludes with a review of the importance of allocating a sufficient budget to marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BROADGATE |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
PROPERTY LAW AND PRACTICE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| c (OCLC) |
04/03/1997 |
