Residential agency: standing out from the crowd

Barron, P.

Residential agency: standing out from the crowd - 1989 - Estates Gazette (8946) 18 November 1989, 20-77(3) .

Examines the importance of public relations in residential estate agency as the housing slump brings about increased competition in the market and reports on how some of the larger firms structure their PR operations. Finally provides guidance on how to achieve good media coverage.


ADVERTISING
MARKETING
NEWSPAPERS
RECESSION
RESIDENTIAL AGENCY